Category «Competitive Intelligence»

Long Tail. Fat Risk. Why You May Want to Rethink Your “Platform” Strategy. Right Now

Tech savant, innovator and prognosticator – Jason Voiovich: “How many times in #marketing, #innovation, and #product strategy do we find ourselves looking only at the upside? In our TAM calculations, how often do we subtract out the “negative market”​ to account for risks? I’ve been doing this for nearly 25 years, and I never did. I suspect you haven’t either. I’m not sure I would have seen this as an obvious next step had I not spent the last year exploring the dark side of #platform strategies from Amazon, Google, Facebook, and Twitter. It’s time to look at these business models holistically. “

Subjects: Big Data, Business Research, Competitive Intelligence, Data Mining, Economy, Information Management, KM, Technology Trends

Law Librarians: The Missing Link As Solo & Small Firm Lawyers Adapt to Artificial Intelligence – Part 1

In her three part article on AI in Legal Research and Law Practice, Carolyn Elefant, attorney, tech guru, and legal blogger, shares actionable information, knowledge and topical resources that were the foundation of her presentation at the AALL 2019 Annual Meeting in Washington, D.C. Elefant’s mission has always been to ensure that solo and small firms have current information, not just on new technology developments, but also on how these new tools can be applied in practice. AI is a fast-moving target that presents significant challenges to professionals in many roles – lawyers, law librarians, KM, CI/BI, competitive intelligence, marketing, and research analysts to name but a few. Elefant’s primer illuminates the critical role law librarians play in the effective implementation of AI within their organizations. See also Part II and Part III.

Subjects: AI, American Association of Law Libraries, Competitive Intelligence, Continuing Legal Education, KM, Law Librarians, Legal Profession, Legal Research, Legal Research Training, Legal Technology

Terms, Tags, and Classification

It is helpful to classify documents or other content items to make them easier to find later. Searching the full text alone can retrieve inaccurate results or miss appropriate documents containing different words from the words entered into a search box. A document or content management system may include features for tagging, keywords, categories, indexing, etc. Taxonomist Heather Hedden identifies the difference between these elements to facilitate the implementation of more effective knowledge and content management.

Subjects: Business Research, Case Management, Competitive Intelligence, E-Discovery, Information Architecture, Information Mapping, KM

Deep Web Research and Discovery Resources 2019

How big is the Deep Web? It is estimated to comprise 7,500 terabytes – although an exact size is not known, and the figures vary widely on this question. The magnitude, complexity and siloed nature of the Deep Web is a challenge for researchers. You cannot turn to one specific guide or one search engine to effectively access the vast range of information, data, files and communications that comprise it. The ubiquitous search engines index, manage and deliver results from the Surface web. These search results include links, data, information, reports, news, subject matter content and a large volume of advertising that is optimized to increase traffic to specific sites and support marketing and revenue focused objectives. On the other hand, the Deep Web – which is often misconstrued as a repository of dark and disreputable information [Note – it is not the Dark Web], has grown tremendously beyond that characterization to include significant content on a wide range of subject matters covering a broad swath of files and formats, databases, pay-walled content as well as communications and web traffic that is not otherwise accessible through the surface Web. This comprehensive multifaceted guide by Marcus Zillman providers you with an abundance of resources to learn about, search, apply appropriate privacy protections, and maximize your time and efforts to conduct effective and actionable research within the Deep Web.

Subjects: Big Data, Business Research, Competitive Intelligence, Discovery, Encryption, Privacy, Search Engines, Search Strategies

A Private Eye in The Library

Christopher Kenneally interviewed Marcy Phelps on his Copyright Clearance Center’s podcast series, Beyond the Book. A licensed private eye who earned her master’s degree in library and information science from the University of Denver, Marcy Phelps works for asset management firms, commodity pool operators, M&A professionals, and others. Her detective work combing through databases and other online data dumps helps build a definitive dossier documenting any litigation, bankruptcies, and regulatory actions that could raise unpleasant questions for investors and even uncover unsavory characters.

Subjects: Business Research, Competitive Intelligence, KM, Legal Research

As a Matter of Fact: A New AI Tool for Real-Time Fact-Checking of News Using Voice Analysis

Alan Rothman suggests a new phrase for a growing subject matter area which he calls Fact-Check Tech. His article introduces to use a prototype TV news voice scanner and fact-checker called Voyc. The significance of this new technology will quickly become apparent to news consumers here in the U.S., and around the world, as we are increasingly confronted with endless charges of “fake news” and counter assertions of what is “real news.” The Voyc technology currently under development can assess the audio of live news media broadcasts to determine the veracity of statements made within seconds of being spoken.

Subjects: AI, Business Research, Communications Law, Competitive Intelligence, Congress, Internet Trends, KM, Libraries & Librarians, Reference Resources, Social Media

Book Review of “Frenemies: The Epic Disruption of the Ad Business (and Everything Else)”

Advertising is now part of a complex ecosystem that engages a wide range of components, including but not limited to: social media, Big Data, AI, data mining, competitive intelligence, and marketing. Alan Rothman reveals and explains for readers just how utterly different and hyper-competitive advertising now is, with work product largely splayed across countless mobile and stationary screens on Planet Earth. Rothman describes how expertly chronicling and precisely assaying the transformative changes happening to this sector is an informative and engaging new book, Frenemies: The Epic Disruption of the Ad Business (and Everything Else), by the renowned business author Ken Auletta. Just as a leading ad agency in its day cleverly and convincingly took TV viewers on an endearing cultural tour of the U.S .as we followed the many ad-ventures of Bartles & Jaymes, so too, this book takes its readers on a far-ranging and immersive tour of the current participants, trends, challenges and technologies affecting the ad industry. Auletta’s book is not only timely and insightful, but demonstrably valuable for the professionals in the legal sector who are striving to effectively engage, employ and measure the value of marketing to clients and potential clients in a rapidly changing environment increasingly dependent upon using big data and analytical platforms.

Subjects: AI, Big Data, Blockchain, Book Reviews, Communication Skills, Communications, Competitive Intelligence, Law Firm Marketing, Privacy, Social Media

Web Guide for the New Economy 2018

This new comprehensive guide to reliable and wide ranging resources on the New Economy by Marcus Zillman provides researchers who focus on law, finance and business sectors with many options from which to choose specific to sources of data, analytical information, statistics and knowledge published by the federal government, corporations, NGOs, nonprofits and subject matter experts as well as publishers. Zillman also includes Open Data Sets and databases that are available to the public.

Subjects: Big Data, Business Research, Competitive Intelligence, Economy, Financial System, Internet Resources - Web Links, Legal Research

Judging Lawyers: Objectively Evaluating Big Law Litigation Departments

Itai Gurari talks about a new tool from Judicata called Clerk that analyzes and grades briefs, evaluating their strengths and weaknesses, looking for areas of improvement and attack. Clerk’s analysis spans seven dimensions that measure how well the brief is argued, how well it is drafted, and the context within which it arises.

Subjects: Big Data, Case Management, Competitive Intelligence, Legal Marketing, Legal Research, Legal Technology