Category «Law Firm Marketing»

How Law Firms Are Responding to COVID-19 [Survey Results]

On an individual level, lawyers and legal professionals are experiencing a mix of productivity challenges in a new and potentially permanently changed legal landscape. Martin Cogburn discusses the top productivity challenges individuals are facing, the tools they’re adopting, and their thoughts on the long term effects of COVID-19 on the legal industry.

Subjects: Case Management, Health, KM, Law Firm Marketing, Leadership, Legal Marketing, Legal Profession, Legal Technology, Management, Technology Trends, Training

Small Kicks, Big Waves – Serving Justice for Expectant Mothers in the Business World

Karina Bihar is student of Professor Dennis Kennedy at Michigan State College of Law. I am pleased to publish her timely and significant article. Bihar states: “…a higher number of mothers are entering the workforce than ever before…according the U.S. Department of Labor, 71.5% of mothers in the United States are working. However, there has been very little advancement made in society to help mothers maintain their working status. As a result, many mothers are forced into choosing lower paying jobs, part-time work, or leaving the workforce to care for young children, causing loss of earnings, gender pay gaps, and loss of valuable workers in the market.” Her struggles as an expectant mother in law school gave her greater awareness of the problems that career mothers need addressed and her article provides an actionable, innovative and well documented solution that merits the attention and tangible support of the legal education and professional communities.

Subjects: Economy, Law Firm Marketing, Legal Education, Legal Profession, Privacy, Recruiting, Social Media

Re-Opening Your Law Firm: There’s a Bar Association Guide for That!

After months of business closures, many states are beginning to slowly allow more essential businesses to open their doors. In most states, law firms will be among the first wave of businesses that are permitted to resume providing services to the public. This is a welcome development for lawyers, but one that comes hand in hand with uncertainty. After all, resuming business in the midst of a pandemic is uncharted territory, and opening your firm doesn’t mean you’ll be returning to business as usual. Attorney Nicole L. Black identifies the host of issues that must be considered when re-opening, not the least of which is to ensure that the health of both law firm employees and clients is protected.

Subjects: Communication Skills, Health, Law Firm Marketing, Legal Marketing, Management, Meetings, Technology Trends, Telecommuting

Facts of Life

Zena Applebaum’s insightful perspective on how Covid-19 has impacted the legal industry is based on the depth and breath of her experience and expertise. Applebaum shares four shifts in this sector that she hopes will become Business As Usual (BAU) at such time as we emerge from this most challenging of times for ourselves, our colleagues and our workplaces, the greater legal sector, the nation and the world.

Subjects: Communications, Disaster Planning, Healthcare, KM, Law Firm Marketing, Social Media

Emergency SBA Relief Loans: Which Are Best For Your Law Firm?

Nicole L. Black addresses the issue of how and when solo and small law firms can take advantage of newly enacted relief loans. Black identifies how to choose to apply for Paycheck Protection Plan loans and the Economic Injury Disaster Loan (EIDL) Emergency Advance that make the most sense for your law firm, and options that will help you make the right choices for the future of your business.

Subjects: Congress, Disaster Planning, Government Resources, Healthcare, KM, Law Firm Marketing, Legal Research, Legislative, Management

Securely Collaborate and Communicate Remotely: A How-To for Lawyers

Attorney and Legal Technology Evangelist Nicole L. Black delves into how collaborating effectively and confidentially has always been an important part of practicing law. The COIVD-19 pandemic has significantly increased the focus on identifying and implementing tools and techniques that enable secure communications and remote collaboration with team members and clients alike. Black recommends online portals as the perfect solution to this challenge.

Subjects: Communication Skills, Communications, KM, Law Firm Marketing, Law Firm Security, Legal Ethics, Legal Marketing, Legal Technology, Privacy, Technology Trends

The Decade in Legal Tech: The 10 Most Significant Developments

Robert Ambrogi describes and identifies why this was a decade of tumult and upheaval in legal technology, bringing changes that will forever transform the practice of law and the delivery of legal services. From the ubiquity of big data, to migrating applicationsto the cloud, and the increasing adoption AI, Ambrogi’s keen insights and comprehensive expertise make this article critical reading.

Subjects: AI, Case Management, Law Firm Marketing, Legal Ethics, Legal Research, Legal Technology, Technology Trends

Some Random Tips for Writing Better Blog Posts

Attorney, award winning legal blogger, legal journalist and legal technologist Robert Ambrogi shares his vast knowledge and insights for crafting effective blog postings. Every blogger will benefit from reading and applying his suggestions to improve content, format and overall value to effectively deliver accurate, reliable, relevant knowledge sharing and to leverage subject matter marketing expertise.

Subjects: Blogs, Communication Skills, Communications, KM, Law Firm Marketing, Legal Marketing, Social Media

Why Do Experienced Women Lawyers Leave Biglaw? Why Do We Care?

Carolyn Elefant, Energy Law Entrepreneur, Eminent Domain Lawyer and Data Scientist, offers insights in response to the ABA’s November 2019 report on gender equality at biglaw. Among other issues, Elefant focuses on the ABA’s persistent failure to recognize the role of women-owned law firms to advancing gender equality and diversity in the profession.

Subjects: KM, Law Firm Marketing, Leadership, Legal Marketing, Legal Profession, Management

Law Librarians: The Missing Link As Solo & Small Firm Lawyers Adapt to Artificial Intelligence – Part 2

In her three part article on AI in Legal Research and Law Practice, Carolyn Elefant, attorney, tech guru, and legal blogger, shares actionable information, knowledge and topical resources that were the foundation of her presentation at the AALL 2019 Annual Meeting in Washington, D.C. Elefant’s mission has always been to ensure that solo and small firms have current information, not just on new technology developments, but also on how these new tools can be applied in practice. AI is a fast-moving target that presents significant challenges to professionals in many roles – lawyers, law librarians, KM, CI/BI, competitive intelligence, marketing, and research analysts to name but a few. Elefant’s primer illuminates the critical role law librarians play in the effective implementation of AI within their organizations. See also Part I and Part III.

Subjects: AI, KM, Law Firm Marketing, Law Librarians, Legal Marketing, Legal Profession, Legal Research, Legal Technology