Category «Law Firm Marketing»

Book Review of “Frenemies: The Epic Disruption of the Ad Business (and Everything Else)”

Advertising is now part of a complex ecosystem that engages a wide range of components, including but not limited to: social media, Big Data, AI, data mining, competitive intelligence, and marketing. Alan Rothman reveals and explains for readers just how utterly different and hyper-competitive advertising now is, with work product largely splayed across countless mobile and stationary screens on Planet Earth. Rothman describes how expertly chronicling and precisely assaying the transformative changes happening to this sector is an informative and engaging new book, Frenemies: The Epic Disruption of the Ad Business (and Everything Else), by the renowned business author Ken Auletta. Just as a leading ad agency in its day cleverly and convincingly took TV viewers on an endearing cultural tour of the U.S .as we followed the many ad-ventures of Bartles & Jaymes, so too, this book takes its readers on a far-ranging and immersive tour of the current participants, trends, challenges and technologies affecting the ad industry. Auletta’s book is not only timely and insightful, but demonstrably valuable for the professionals in the legal sector who are striving to effectively engage, employ and measure the value of marketing to clients and potential clients in a rapidly changing environment increasingly dependent upon using big data and analytical platforms.

Subjects: AI, Big Data, Blockchain, Book Reviews, Communication Skills, Communications, Competitive Intelligence, Law Firm Marketing, Privacy, Social Media

Exploring the global LegalTech ecosystem

Fueled by a combination of mushrooming LegalTech startups, an increasing interest from corporate legal departments, law firms looking into LegalTech strategies and most importantly, the legal media, LegalTech has come in the legal industry’s mainstream consciousness. Headline grabbing articles like “Machines are going to replace lawyers” or “Robo-lawyers are here to take your jobs” have become du jour. As an industry analyst, Eric Chin goes beyond the buzz to explore the state of the global LegalTech market by gauging size, funding and corporate activities across different jurisdictions.

Subjects: KM, Law Firm Marketing, Legal Technology, Technology Trends

Stagnation And The Legal Industry (Part 2) What Real Transformative Change Could Look Like

In his article Ken Grady describes one possible future for the legal services that embodies radical transformation. He bases this new paradigm on Elon Musk’s premise: the only things unchangeable are the laws of nature. In the case of your law practice this means that regulations, custom, habits, and processes and procedures are all the focus of actionable change. Grady suggests specific ways that the innovative use of current technology and how you approach your work and client services can effectively and positively impact the not too distant future of your profession.

Subjects: AI, Case Management, E-Discovery, KM, Law Firm Marketing, Legal Profession, Legal Research, Legal Technology

2017: The Year of Change for the Legal Industry?

This commentary by attorney Nicolle Schippers offers insight and perspective on how technology has changed the paradigm of legal services and client communications in 2017. Looking forward to 2018, Schippers calls upon her colleagues to engage in a continuing dialogue to collectively deliver more consumer-focused and service-oriented services that leverage actionable technology solutions applied in the interest of best serving the legal needs of consumers.

Subjects: Law Firm Marketing, Legal Profession, United States Law
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