Category «Law Firm Marketing»

The Practice of People Law

Jim Calloway is the Director of the Oklahoma Bar Association’s Management Assistance Program. He informs us about the range of legal services delivered by what have been designated as “primary-care lawyers.” From Calloway’s perspective, there is people law, and there is business/corporate law. Over the years, there has been a greater divergence in these two types of law practice focuses. He makes the case that increasingly, these are completely different types of law practices, with different types of challenges and processes. Calloway believes this is not only true but profound. He views it as profound because consideration of the differences should inform and impact the method of legal service delivery depending on the type of client.

Subjects: Communications, Education, KM, Law Firm Marketing, Legal Marketing, Legal Profession, Management

The intentional law office

Legal sector analyst Jordan Furlong writes that it’s taken two years of rolling pandemic lockdowns to shake us from our torpid habit of gathering together only to work alone. Over the next decade, a Stanford professor estimates, US workers will spend a quarter of their work time at home — “the number of person-days in the office is never going back to pre-pandemic average, ever.” This has obvious ramifications for corporate office space, employee well-being, and even climate change. But the workplace itself is ground zero for this change, and there will be enormous ramifications in this regard alone. Furlong’s thought provoking essay identifies critical choices that can be made that will result in better outcomes for law firms moving forward.

Subjects: Communications, KM, Law Firm Marketing, Leadership, Management, Telecommuting

Is Remote Work a Thing Now?

Heather Gray-Grant is a business strategist, marketing expert and executive coach who works primarily with small to medium sized law firms. In her article she shares lessons learned on how to effectively manage remote working by law firm attorneys and staff along with the significant implications respective to marketing, HR, technology, firm strategy and administration.

Subjects: Communication Skills, Communications, KM, Law Firm Marketing, Legal Profession, Recruiting, Telecommuting

Client Portals: A Must-Have Service for Today’s Law Firms

Jim Calloway is Director of the Oklahoma Bar Association Management Assistance Program and co-author of the ABA books “How Good Lawyers Survive Bad Times” and “Winning Alternatives to the Billable Hour: Strategies That Work.” In this article he explains how beyond secure document sharing, client portals for law firms can serve as a “virtual lobby” for clients and potential clients.

Subjects: Communications, Cybersecurity, KM, Law Firm Marketing, Legal Marketing, Legal Profession, Legal Technology

The Post-Pandemic Law Practice: What Lawyers Need to Know

Nicole L. Black’s third article in a series discusses the value of an expansive new report from the ABA, Practicing Law in the Pandemic and Moving Forward: Results and Best Practices from a Nationwide Survey of the Legal Profession. The results cover a broad overview of topics ranging from the impact of the pandemic on the legal profession to post-pandemic expectations and recommendations for both legal employers and individual lawyers.

Subjects: Communication Skills, Healthcare, KM, Law Firm Marketing, Legal Profession, Management

Review: Own the Map, by Conrad Samm

Jerry Lawson highly recommends Conrad Saam’s intriguing new book, Own the Map, which encourages lawyers to think about marketing in new and better ways. The author’s primary thesis is that most lawyers should concentrate appealing to potential clients near the lawyer’s location. Saam develops this thesis convincingly, but many will find his sometimes stunningly useful ideas about other aspects of lawyer marketing, like evaluating marketing efforts, even more valuable.

Subjects: Communications, Competitive Intelligence, KM, Law Firm Marketing, Legal Marketing, Search Engines, Social Media

Review: Dennis Kennedy’s Successful Innovation Outcomes in Law

Jerry Lawson is a lawyer, speaker, author, advisor and leader in the field of legal technology. If you are looking to get better results from your organization, whether a law firm or other legal organization, Lawson believes you can’t do better than letting Dennis Kennedy’s recent book be your guide.

Subjects: KM, Law Firm Marketing, Leadership, Legal Marketing, Legal Profession, Management

The Next Social Media Frontier For Lawyers: Clubhouse

Clubhouse is an audio chat platform that is available as an iOS app and is invite only for now. It consists of user-created drop-in audio chat rooms. You can form your own chat room or join rooms created by others. These chat rooms can be created spontaneously or scheduled ahead of time. Nicole Black identifies how the app provides lawyers with opportunities to showcase your expertise, connect with professional colleagues who might be potential referral sources, and generate exposure for your law firm.

Subjects: Communication Skills, KM, Law Firm Marketing, Legal Marketing, Legal Profession, Social Media

How Law Firms Are Responding to COVID-19 [Survey Results]

On an individual level, lawyers and legal professionals are experiencing a mix of productivity challenges in a new and potentially permanently changed legal landscape. Martin Cogburn discusses the top productivity challenges individuals are facing, the tools they’re adopting, and their thoughts on the long term effects of COVID-19 on the legal industry.

Subjects: Case Management, Health, KM, Law Firm Marketing, Leadership, Legal Marketing, Legal Profession, Legal Technology, Management, Technology Trends, Training