Author archives

Jordan Furlong is a leading analyst of the global legal market and forecaster of its future development. Law firms and legal organizations consult me to better understand why the legal services environment is undergoing radical change, and they retain me to advise their lawyers how to build sustainable and competitive legal enterprises that can dominate the new market for legal services. Over the past several years, he has addressed dozens of law firms, lawyer organizations, legal regulators, and others throughout the United States, Canada, Europe, and Australia. My presentations help lawyers think differently about the services they provide and counsel law firm leaders about re-engineering their firms’ purpose, strategy, and operations. He has also authored several books and white papers that analyze the rapidly evolving legal market and illuminate the forces and trends driving change in this environment. After graduating from Queen’s University Faculty of Law in 1993 and completing his articles at Blake, Cassels & Graydon in 1994, he was called to the Bar of Ontario in 1995. Shortly thereafter, he began an award-winning career as a legal journalist, culminating in a decade as editor of three leading Canadian legal periodicals (The Lawyers Weekly, National, and the Canadian Corporate Counsel Association Magazine). In 2007, I launched Law21: Dispatches From a Legal Profession On The Brink, which went on to become the only non-American blog to be included six straight years in the ABA Journal’s Blawg 100.

The new legal economy

Jordan Furlong is a leading analyst of the global legal market and forecaster of its future development. In this article he discusses the changing landscape of the legal market, focusing on why and how the disruptive impact of advanced technology in the law will be to reduce the incidence and volume of traditional legal work given by clients to lawyers. Furlong states that this is not just a market change; this is the emergence of a new legal economy. That’s a term we need to start thinking about, developing more fully, and changing our strategies to reflect.

Subjects: AI, Communications, KM, Legal Marketing, Legal Profession, Technology Trends