Category «Legal Marketing»

Review: Own the Map, by Conrad Samm

Jerry Lawson highly recommends Conrad Saam’s intriguing new book, Own the Map, which encourages lawyers to think about marketing in new and better ways. The author’s primary thesis is that most lawyers should concentrate appealing to potential clients near the lawyer’s location. Saam develops this thesis convincingly, but many will find his sometimes stunningly useful ideas about other aspects of lawyer marketing, like evaluating marketing efforts, even more valuable.

Subjects: Communications, Competitive Intelligence, KM, Law Firm Marketing, Legal Marketing, Search Engines, Social Media

Librarian, Market Thyself

Caren Luckie, Research Attorney at Jackson Walker LLP, acknowledges what so many of us know, that during COVID work from home we have all been very busy, and in many cases, even more than in past years. With no direct, in person contact with customers and clients, Luckie offers proactive ways to build and maintain visibility and value.

Subjects: Communication Skills, KM, Law Librarians, Legal Research Training, Library Marketing, Presentation Skills, Training

Review: Dennis Kennedy’s Successful Innovation Outcomes in Law

Jerry Lawson is a lawyer, speaker, author, advisor and leader in the field of legal technology. If you are looking to get better results from your organization, whether a law firm or other legal organization, Lawson believes you can’t do better than letting Dennis Kennedy’s recent book be your guide.

Subjects: KM, Law Firm Marketing, Leadership, Legal Marketing, Legal Profession, Management

Online Research Browsers and Data Visualization Tools 2021

This guide by Marcus P. Zillman focuses on free and feed based research browsers and data visualization tools for research and analysis. These resources can be used to support legal research, legal marketing, business and competitive intelligence research, knowledge management and knowledge discovery, and data mining.

Subjects: AI, Big Data, Communications, Competitive Intelligence, Digital Archives, KM, Legal Marketing, Legal Research, Libraries & Librarians, Search Engines, Search Strategies, Technology Trends

The Next Social Media Frontier For Lawyers: Clubhouse

Clubhouse is an audio chat platform that is available as an iOS app and is invite only for now. It consists of user-created drop-in audio chat rooms. You can form your own chat room or join rooms created by others. These chat rooms can be created spontaneously or scheduled ahead of time. Nicole Black identifies how the app provides lawyers with opportunities to showcase your expertise, connect with professional colleagues who might be potential referral sources, and generate exposure for your law firm.

Subjects: Communication Skills, KM, Law Firm Marketing, Legal Marketing, Legal Profession, Social Media

Top 5 legal technology stories of 2020

Nicole L. Black discusses the wide ranging effects on the legal technology space from the pandemic across all corners of the legal technology world. The shift to remote work had a dramatic impact on both the practice of law and the business of law, resulting in the rapid—and singularly remarkable—adoption of technology at rates never before seen. In some cases, the transition was a smooth one, and in others, it was a spectacular disaster. Good or bad, the results of the pandemic’s impact were undoubtedly notable—and newsworthy. In her article Black focuses on a few topics that especially resonated with her tech savvy readers and colleagues.

Subjects: Communication Skills, Communications, Conferencing Software, Gadgets/Gizmos, Legal Marketing, Legal Profession, Legal Technology, Technology Trends, Telecommuting

CI Takes Time

Research Attorney Caren Zentner Luckie discusses the many aspects of competitive intelligence and business development, importantly stating that it takes time to perform the work, and it takes even more time to learn which sources to use to find the information. She notes that CI also takes money to deliver comprehensive and accurate work product. Using a range of public and private sources, expert techniques, and a thorough understanding of the specific client requirements is critical to CI research.

Subjects: Business Research, Competitive Intelligence, KM, Legal Marketing, Legal Research

2020 in review: Legal software for working remotely

Attorney and legal technology expert Nicole L. Black has written throughout 2020 about cloud-based legal technology tools and their relevance to legal practices. Whether your law firm has already begun the shift to a cloud-based law practice or is planning to do so in the new year, you’ll undoubtedly find some or all of the software Black has covered over the past year to be useful. This article is a timely and actionable roundup of all of her articles on this topic from 2020.

Subjects: AI, Case Management, Communication Skills, Communications, Email Security, Legal Marketing, Legal Technology, Presentation Skills, Technology Trends