Category «Legal Marketing»

Pete Recommends – Weekly highlights on cyber security issues, July 6, 2024

Privacy and cybersecurity issues impact every aspect of our lives – home, work, travel, education, finance, health and medical records – to name but a few. On a weekly basis Pete Weiss highlights articles and information that focus on the increasingly complex and wide ranging ways technology is used to compromise and diminish our privacy and online security, often without our situational awareness. Eight highlights from this week: US car dealerships are recovering from massive cyberattack: 3 things you should know; Deepfake attacks will cost $40 billion by 2027; FTC – Who’s who in scams: a spring roundup; Cloudflare is taking a stand against AI website scrapers; Microsoft tells more customers their emails have been stolen; Tips to Make Facebook and Instagram Fun Again; and How to Stop ChatGPT Training On Your Data.

Subjects: AI, Communication Skills, Cybersecurity, Economy, Email Security, Financial System, Healthcare, Privacy, Social Media, Travel

PowerPoint has Its Problems. It’s Worthy Anyway.

Jerry Lawson discusses how antipathy toward slide shows is understandable but misdirected. A slide show is a tool, an instrument like a hammer, airbrush or violin. Lawson advocates the position that good slide shows can help presenters better educate, persuade, and even inspire.

Subjects: Communication Skills, KM, Presentation Skills

Dissecting The Processes of Law Firm Strategic Planning

We have been informed that 49% of law firm leaders indicate “strategic planning is more important than ever.” Another 20% say it is tremendously important. Law firms have more money at risk than ever before. They have more attorneys in their firms to communicate with. And – they are looking at bigger markets along with a multitude of new ones. Meanwhile, the world is awash in geopolitical risk. Strategic planning brings all this together by evaluating risk and opportunity – the plan itself defines what a law firm will and won’t do. The strategic path brings about the most informed and thoughtful decisions – and with the amount of money at stake – no firm deserves less. Such is the world of law firms and their strategic planning efforts as identified in a survey we just distributed to over 200 large North American law firms. This survey defines where these law firms are in their strategic planning process and where they are headed. Patrick J. McKenna and Michael B. Rynowecer canvassed and received detailed feedback from firm leaders, all from firms of over 100 lawyers in size, on their specific approach to strategic planning and their responses to 16 sequential questions covering everything from who was involved in developing their current strategic plan and how long it took, to how satisfied they were and the one thing they would change with respect to their efforts going into the future.

Subjects: Leadership, Legal Marketing

Advocate, advise, and accompany

Jordan Furlong advocates the position that three essential roles – to advocate, to advise, and to accompany – will be of critical importance in the post-AI era and lawyers need to start preparing legal education, lawyer licensing, and law practices to adapt and modify their client engagement.

Subjects: AI, Communications, KM, Legal Education, Legal Marketing, Legal Profession, Legal Technology

The 2024 ‘Burning Issues’ Confronting Firm Leaders

At the end of December 2023, Patrick J, Mckeena and Michael B. Rynowecer presented 200 Firm Leaders with a selection of over 40 timely and potential ‘Burning Issues’ – and asked of them “what do you anticipate as the highest priorities occupying your leadership agenda going into the new year?” The team received responses representing firms from 200 to over 2000 lawyers in size. This paper distinguishes the challenging issues for firms in 2024.

Subjects: AI, Communication Skills, Leadership, Legal Marketing, Legal Profession, Management

AI and the Organized Bar: Lessons from the eLawyering Project

The Internet changed the way lawyers communicate, but it otherwise made only modest changes in the nature of legal work. Generative AI will be a tsunami. Can or should the American Bar Association and other bar associations attempt to influence the development and regulation of AI, to steer it in particular directions? Since the past can be prologue, it’s worth considering a previous attempt by the organized bar to grapple with another revolutionary technology. Jerry Lawson benchmarks this discussion using his participation in the American Bar Association’s eLawyering project that attempted to help lawyers use the Internet to achieve social benefits. The project tried to influence various governmental entities as well as the actions of lawyers. How well did these efforts work? How can the organized bar better steer the use of AI to benefit society?

Subjects: AI, Communications, Continuing Legal Education, KM, Legal Marketing, Legal Profession

Design Your Law Practice

Jerry Lawson recommends the new book, Design Your Law Practice: Using Design Thinking To Get Next Level Results, to any law firm or lawyer interested in innovation that will make their practice more profitable and attract more clients.

Subjects: Communications, Law Firm Marketing, Legal Marketing, Legal Profession

How book-banning campaigns have changed the lives and education of librarians

Nicole A. Cooke, Augusta Baker Endowed Chair and a Professor at the School of Library and Information Science, at the University of South Carolina, identifies the significant and socially charged work of librarians who are defending the rights of readers and writers in the battles raging across the U.S. over censorship, book challenges and book bans. Cooke states, “as long as there have been book challenges, there have been those who defend intellectual freedom and the right to read freely. Librarians and library workers have long been crucial players in the defense of books and ideas. At the 2023 annual American Library Association Conference, scholar Ibram X. Kendi praised library professionals and reminded them that “if you’re fighting book bans, if you’re fighting against censorship, then you are a freedom fighter.”

Subjects: Communication Skills, Education, Free Speech, KM, Legal Research, Librarian Resources, Libraries & Librarians