Advertising is now part of a complex ecosystem that engages a wide range of components, including but not limited to: social media, Big Data, AI, data mining, competitive intelligence, and marketing. Alan Rothman reveals and explains for readers just how utterly different and hyper-competitive advertising now is, with work product largely splayed across countless mobile and stationary screens on Planet Earth. Rothman describes how expertly chronicling and precisely assaying the transformative changes happening to this sector is an informative and engaging new book, Frenemies: The Epic Disruption of the Ad Business (and Everything Else), by the renowned business author Ken Auletta. Just as a leading ad agency in its day cleverly and convincingly took TV viewers on an endearing cultural tour of the U.S .as we followed the many ad-ventures of Bartles & Jaymes, so too, this book takes its readers on a far-ranging and immersive tour of the current participants, trends, challenges and technologies affecting the ad industry. Auletta’s book is not only timely and insightful, but demonstrably valuable for the professionals in the legal sector who are striving to effectively engage, employ and measure the value of marketing to clients and potential clients in a rapidly changing environment increasingly dependent upon using big data and analytical platforms.
This new comprehensive guide to reliable and wide ranging resources on the New Economy by Marcus Zillman provides researchers who focus on law, finance and business sectors with many options from which to choose specific to sources of data, analytical information, statistics and knowledge published by the federal government, corporations, NGOs, nonprofits and subject matter experts as well as publishers. Zillman also includes Open Data Sets and databases that are available to the public.
Sarah Gotschall explored WikiLeaks for a few hours and identified effective ways to search the site that include an efficient advanced search engine and search operators to target your research even further. She includes example of her searches and the results.
Itai Gurari talks about a new tool from Judicata called Clerk that analyzes and grades briefs, evaluating their strengths and weaknesses, looking for areas of improvement and attack. Clerk’s analysis spans seven dimensions that measure how well the brief is argued, how well it is drafted, and the context within which it arises.
Sabrina I. Pacifici has completely revised and updated her guide, which she first published in 2005 and has updated yearly since that time. A wide range of free sites with expertly sourced content specific to researchers focused on business, finance, government data, analysis and news from the US and around the world, are included in this article. The resources in this guide are the work of corporate, government, academic, advocacy and news sources and individuals or groups using Open Source applications. This guide is pertinent to professionals who are actively engaged in maintaining a balanced yet diverse group of reliable, actionable free and low cost sources for their daily research.
Stacy Nykorchuk’s article documents significant facets of determining organizational knowledge strategies, creating the appropriate architecture for the content, managing content creation by subject matter experts, aligning systems with objectives, understanding user, stakeholder and client feedback, and acknowledging associated risk based on work product.
This guide is a comprehensive link dataset toolkit of reliable resources available on the Internet to support your research across multiple subject matters and relevant to many disciplines. In many instances effective research begins and succeeds based on the choice to use resources such as those included here by Marcus Zillman, rather than defaulting to the use of a search engine. Consider your goals and objectives, and leverage sites and free knowledge services that will expand the scope of relevant results to your queries, as well as add new facets and dimension to your work product.
Journalist and librarian Marcus Banks discusses the role, relevancy and impact of librarians in all sectors as we are increasingly overwhelmed with information and yet access to actionable resources is often blocked by fees and paywalls, and the goal of knowledge sharing is subsumed and often ill served by conflicting agendas. Librarians remain critical advocates for open access, teachers of digital literacy skills, proponents of services to all Americans, and touchstones for identifying truth in an increasingly growing sphere of fake news and information that fails to serve democracy, education, and commerce.
This report and guide by internet guru Marcus P. Zillman provides researchers with a comprehensive and wide ranging bibliography of “deep web” data, information, documents, code, papers, applications and cutting edge tools. They may be used individually, in groups and in combination, as key drivers to build approaches and queries to harness knowledge and information services that create strategic, actionable results for your clients, users and customers, across all communities of best practice.
This white paper link dataset compilation by Marcus Zillman focuses on reliable and actionable sources and sites on crowd funding from around the world. For many entrepreneurs in the planning stages or for those already creating startups and seeking to develop monetary sources, crowd funding has become an essential part of a financial game plan. This white paper lists many of these sources in alphabetical order to assist researchers and entrepreneurs to leverage a wide range of opportunities specific to their requirements.