Author archives

Jerry Lawson operates the New Ideas in Legal Tech website. His current primary areas of interest are Lawyer Marketing and Knowledge Management for Lawyers.. His newest book, Knowledge Management for Lawyers: Creating A Culture of Success, is scheduled for publication in August 2021. He is President of New Strategies in Legal Tech LLC.

Review: Own the Map, by Conrad Samm

Jerry Lawson highly recommends Conrad Saam’s intriguing new book, Own the Map, which encourages lawyers to think about marketing in new and better ways. The author’s primary thesis is that most lawyers should concentrate appealing to potential clients near the lawyer’s location. Saam develops this thesis convincingly, but many will find his sometimes stunningly useful ideas about other aspects of lawyer marketing, like evaluating marketing efforts, even more valuable.

Subjects: Communications, Competitive Intelligence, KM, Law Firm Marketing, Legal Marketing, Search Engines, Social Media

The Cord-Cutter’s Guide to Legal Research

In his review Jerry Lawson recommends Internet Legal Research on a Budget: Free and Low-Cost Resources for Lawyers, 2nd Edition as the single best resource he knows for lawyers interested in exploring how to cut legal research expenses by trying and using free or inexpensive legal information.

Subjects: Competitive Intelligence, Internet Resources, Internet Resources - Web Links, KM, Legal Research, Legal Technology, Search Strategies

Review: Dennis Kennedy’s Successful Innovation Outcomes in Law

Jerry Lawson is a lawyer, speaker, author, advisor and leader in the field of legal technology. If you are looking to get better results from your organization, whether a law firm or other legal organization, Lawson believes you can’t do better than letting Dennis Kennedy’s recent book be your guide.

Subjects: KM, Law Firm Marketing, Leadership, Legal Marketing, Legal Profession, Management

The Internet Roundtable #37: Are Blogs Right For Law Firm

Dennis Kennedy (DK): Last month we explained blogs and how to get started, but there’s more. If that were all that’s going on with blogs, I’d be saying what’s the big deal? How are blogs any different from web sites? Aren’t email newsletters a better vehicle for content delivery? There is much more to blogging and this brings us to my favorite aspects of blogs and why I do think that they are changing the Internet: the world of newsfeeds, RSS feeds, XML feeds and news aggregators. We have two special guests who will help us understand blogging.

Subjects: Blogs, Internet Roundtable

The Internet Roundtable #36 – A Continuing Discussion of Law Firm Marketing On the Internet – What Are Blogs and Why Is Everyone So Excited About Them?

Dennis Kennedy (DK): When I notice that both Jerry Lawson and I have commented publicly that the energy and excitement around blogging remind us of 1995 and the early days of creating web pages, it’s clear that blogging is a topic that deserves some attention, especially because of the ways lawyers are already beginning to use blogs for marketing their practices. Not only do we have an exciting topic, we also have two great special guests for this edition of Internet Roundtable. Our first special guest is a celebrity among lawyers who blog, one of the early pioneers among legal bloggers, Ernest Svenson is the technology partner at the New Orleans firm of Gordon, Arata, McCollam, Duplantis & Eagan. He’s far better known as “Ernie the Attorney,” which is the name of his blog. Because it has been so successful, it was recently in an LLRX.com article called Web Logs for Lawyers: Lessons from Ernie the Attorney that attracted a lot of attention.

Subjects: Blogs, Internet Roundtable