Advertising is now part of a complex ecosystem that engages a wide range of components, including but not limited to: social media, Big Data, AI, data mining, competitive intelligence, and marketing. Alan Rothman reveals and explains for readers just how utterly different and hyper-competitive advertising now is, with work product largely splayed across countless mobile and stationary screens on Planet Earth. Rothman describes how expertly chronicling and precisely assaying the transformative changes happening to this sector is an informative and engaging new book, Frenemies: The Epic Disruption of the Ad Business (and Everything Else), by the renowned business author Ken Auletta. Just as a leading ad agency in its day cleverly and convincingly took TV viewers on an endearing cultural tour of the U.S .as we followed the many ad-ventures of Bartles & Jaymes, so too, this book takes its readers on a far-ranging and immersive tour of the current participants, trends, challenges and technologies affecting the ad industry. Auletta’s book is not only timely and insightful, but demonstrably valuable for the professionals in the legal sector who are striving to effectively engage, employ and measure the value of marketing to clients and potential clients in a rapidly changing environment increasingly dependent upon using big data and analytical platforms.
In the first of a three part series, Paul Gatz articulates the importance of acknowledging the “learner’s paradox” that “legal research is the process of identifying and retrieving the law-related information necessary to support legal decision-making.” Expert legal researchers conduct their work within the territory of the known and the unknown, the facts, the suppositions, and the possibilities that skilled and strategic students seek to learn and thereafter apply within their course of studies, and subsequently bring forward to support their respective practice of law. [Link to Part 2 of this series]
In Part 2 of his series [see Part 1 here], Paul Gatz takes a deeper dive into the challenges of effectively teaching the “why” of a document’s relevance to assist students to understand the reasons a given document occupies the role it does within the subject literature. Gatz focuses on the concept of how knowledge in a particular discipline is created, disseminated, and organized (subject knowledge relevance). Gatz states that knowledge content of a discipline is helpful in determining the relevance of a particular document, but an effective relevance determination relies upon a theory of what counts as knowledge, or, in legal practice, what counts as legally valid.
Legal Career Advisor Kathy Morris offers us succinct, actionable and insightful advise on whether you should focus on becoming indispensable or important at work.
Zena Applebaum, a law firm competitive intelligence director, defines an important development in the way that critical business information is shared within laws firms and similar organizations. Applebaum defines and aligns the role of “content curation,” a practice and skill wherein information from all the content in the world is provided to stakeholders through a precise, focused and filtered process with the result of direct benefits to specific groups, teams and projects.
Alan Rothman provides much needed insight and perspective regarding the role of employee performance and productivity metrics, big data, and identifying future leaders within an organization. Although HR professionals and software applications have been engaged to deliver results that yield this knowledge, both are lacking in effectively leveraging and delivering processes to drive future success.
With over 300 million users, LinkedIn is the most popular social media platform for business and professional use, and attorneys Dennis Kennedy and Allison C. Shields clearly and concisely outline how to leverage this space with smart, targeted and effective ways that positively identify you in communities of best practice, proactively communicate with peers and potential clients, and expand your business reach.
This guide by Katie Thomas completely updates her previous article from 2006, and focuses on resources that promote and disseminate information about international visits and exchanges for librarian around the world.
Marcus P. Zillman’s guide is a wide ranging and immediately useful listing of tutorial resources and sites on the Internet. This guide will assist you to discover, review and select the most relevant and reliable sources for your requirements, on topics that include: e-training, health sciences and biomedical research, educational opportunities for unemployed workers, effective web searching, statistical data mining, free college and university courses, programming in various open source applications, and technical support, user guides and repair services too!
NPR’s Senior Librarian Laura Soto-Barra highlights specific “Future Ready” skills that comprise e-leadership competencies: Skills, Attitude, Knowledge and Experience.