Advertising is now part of a complex ecosystem that engages a wide range of components, including but not limited to: social media, Big Data, AI, data mining, competitive intelligence, and marketing. Alan Rothman reveals and explains for readers just how utterly different and hyper-competitive advertising now is, with work product largely splayed across countless mobile and stationary screens on Planet Earth. Rothman describes how expertly chronicling and precisely assaying the transformative changes happening to this sector is an informative and engaging new book, Frenemies: The Epic Disruption of the Ad Business (and Everything Else), by the renowned business author Ken Auletta. Just as a leading ad agency in its day cleverly and convincingly took TV viewers on an endearing cultural tour of the U.S .as we followed the many ad-ventures of Bartles & Jaymes, so too, this book takes its readers on a far-ranging and immersive tour of the current participants, trends, challenges and technologies affecting the ad industry. Auletta’s book is not only timely and insightful, but demonstrably valuable for the professionals in the legal sector who are striving to effectively engage, employ and measure the value of marketing to clients and potential clients in a rapidly changing environment increasingly dependent upon using big data and analytical platforms.
Alan Rothman’s article presents an engaging and enlightening perspective on the elements of serendipity and prodigious talent engaged in the world of inventors and their inventions, as well providing readers with an excellent book review. This new book about inventology spans many decades and is interwoven with historical events that provided impetus to some of the inventors.
Alan Rothman writes that for interested readers who either did or did not come of age at some point during the past two decades, this highly engaging account of the extraordinary changes throughout the music industry will provide them with a compelling narrative, cultural history, and business case study. This book further excels as an insightful guide through the music industry’s production processes of writing, recording, marketing, distributing and performing today’s chart-topping tunes.
David Rothman describes why the BiblioTech library in Bexar County, Texas is a landmark achievement worthy of implementation and iteration in towns and cities throughout the US. His article describes the success of this variation on a library system detailed in a new book authored by Nelson Wolff, the visionary behind the country’s first all-digital public library system. Wolff is the judge of Bexar County, which includes the city of San Antonio. The title is roughly equivalent to the head of a county board. Judge Wolff and his wife, Tracy, are donors and fund-raisers for BiblioTech and other civic causes, and his book is a how-to pathfinder to “bridge the literacy and technology gaps.”
LLRX Book Review by Heather A. Phillips – Just and Unjust Warriors: the moral and legal status of soldiers
Heather A. Phillips describes how though a series of eleven well-written and closely reasoned original essays this book question the treatments of many of the foundations of classical just war theory, such as a non-volunteer army, the use of private contractors as soldiers, the harmlessness of those not actively engaged in combat, the symmetry of combatants, proportionality and extreme emergency.
With considerable detail and insight, Diana Philip reviews a recent book that explores the concept of whether the “glass ceiling” still accurately describes the challenges women face to realize leadership aspirations. The book’s authors examine leadership theories developed by multiple disciplines to explain what is holding women back from becoming leaders. They provide data from various studies on employment trends as well as insight gathered from interviews with women leaders to assess how true or false these theories apply to contemporary female workers.
Kathy Biehl discusses a free advocacy group sponsored healthletter that examines and often challenges acknowleged nutritional and health claims. She also highlights a new book of photographs of and interviews with women that demonstrates their respective diverse and unique slants on power outfits.
Web marketing expert Julia Wotipka reviews a new book on creative, productive and engaging ways to leverage all aspects of web publishing, authored by the co-founder of one of the five most visited blogs on the Web, Boing Boing.
Author: Robert M. Pallitto, William G. Weaver ASIN: 0801885825 Binding: Hardcover List price: $50.00 Amazon price: $63.41
Kathy Biehl’s food writing has received awards from the Association of Food Journalists and the Houston Press Club. She writes philosophical essays (heavy on cellular memories and old-fashioned candy) for My Table, has covered food for Diversion magazine and Family PC, and spent almost nine years as the anonymous dining critic for the Houston Business Journal. She has reviewed restaurants as well for the Houston Press, Time Out New York, My Table and the TONY Guide Eating & Drinking 2000. She is also the author of the LLRX.com Research RoundUp and Web Critic columns, co-author of The Lawyer’s Guide to Internet Research, and an attorney admitted to practice in Texas and New Jersey.