Author archives

2040 Digital Founder and CEO Kevin Novak has spent nearly two decades helping organizations find their place in the digital world. He’s a four-time winner of the prestigious Webby Award from the International Academy of Digital Arts and Sciences (IADAS). A seasoned association, business and government executive, he’s the former vice president of new business development and digital strategies for the American Institute of Architects. He built the association’s digital strategy, and led product and partnership development to maximize existing revenue streams and build new ones. Previously, as chief digital officer and director education outreach at the Library of Congress, Novak built a centralized digital division to bring the Library’s many disparate websites into a cohesive experience and serve more than 22 million digitized items from its collections. He led several key Library initiatives, including the World Digital Library and the Library of Congress Experience, and built the Library’s partnerships with Google, Flickr, Microsoft, Stanford University, and One Laptop Per Child. He serves on the Executive Committee and Board of Directors for the Business Information Association (BIA-Connectiv), the Software Information Industry Association (SIIA) and the Specialty Information Publishers Association (SIPA), and has chaired working groups for the W3C Electronic Government work group, the U.S. National Research Council/National Academies, and the MOBI Foundation. Kevin holds a BA in Social Sciences from the University of Pittsburgh and an MBA and a MS in Technology Management from the University of Maryland where he is currently an Adjunct Professor teaching Digital Society and Marketing courses.

The Case for AI Guardrails

Kevin Novak sets the table with his opening statement: Whatever you think about the U.S. government or our elected officials, it does have guardrails in place to protect its citizens. For pharma and food products, it’s the FDA. For workplace safety there’s OSHA. For mobility safety, it’s the Department of Transportation. For safe investments, there’s the SEC. For consumer protection, there’s the Federal Trade Commission. For AI and emerging tech, there’s nothing.

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Subjects: AI, Climate Change, Congress, Legal Research, Legislative, Social Media

The Digital Psychology of Persuasion

Kevin Novack, digital strategist and CEO with extensive experience digitizing disparate collections at the Library of Congress, discusses the increasing importance of acknowledging and incorporating social proof into your marketing strategies to showcase the power of your brands and services. The recent wave of digital tools that are built to influence decisions have come under increasing scrutiny as we have learned, they may not be all that trustworthy. Examples include TikTok and its power to influence and even change the behaviors of impressionable next gens. Or Instagram’s role in enabling body shaming and mocking others. And more recently the overwhelming impact of ChatGPT, and the fascination with and growing use of thousands of apps and services built on OpenAI. Novack asks – but can you trust it? And responds – probably about as much as you can trust all online listings and crowdsourced input, which are the sources of GPT’s recommendations. From the user perspective, discerning fact from fiction, when interacting with your organization, is only becoming more critical.

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Subjects: Communication Skills, Ethics, Internet Trends, KM, Social Media
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