Category «Legal Marketing»

Open Source Tools for Tutorials

Nicole C. Engard continues her series on best practices for libraries to leverage open source tools with a guide on publishing tutorials for using library resources. Rather than creating a printed pathfinder, she suggests creating a video tutorial instead, as the learning experience is often more engaging and has deeper impact when users see something done versus reading about it.

Subjects: Continuing Legal Education, Distance Learning, Legal Marketing, Presentation Skills, Virtual Library, Web-Based Training

The Way Forward

Economic conditions are still in flux and the employment outlook defies easy forecasting. Consequently, moving up Maslow’s hierarchy toward greater job satisfaction may not include changing employers. To learn more about how information professionals can deepen contentment in-place, Montrese Hamilton contacted well-known career coach Marshall Brown for insight. See also The Way Forward: Part 2 and The Way Forward: Part 3.

Subjects: Communication Skills, Job Hunting

The Way Forward: Part 2

While many of her colleagues packed their bags for the SLA 2010 Annual Conference in New Orleans last June, Montrese Hamilton traded her spot in the Big Easy for login credentials to the virtual conference offerings. Here she discusses the presentation, Negotiating Up.

Subjects: Communication Skills, Features

The Online Oral Academic Learning Community

Lorette S.J. Weldon discusses innovative methods to use social networking and oral tradition to support the goals of sharing professional experiences and collaborating on best practices for past, current, and ongoing research.

Subjects: Communication Skills, Presentation Skills

Free Tools and Applications For More Efficient Online Interaction

Many lawyers understand the importance of networking, but running a law practice takes time and no one ever seems to have enough of it. This factor is one of the main reasons lawyers offer as an excuse to avoid online networking, but Nicole Black proposes how choosing even a few efficient applications from the range of free tools available can streamline and accelerate this marketing process.

Subjects: KM, Legal Marketing

The Art of Written Persuasion: Part V – Improve Your Vocabulary, Improve Your Success

Troy Simpson returns with this fifth article in the series, and investigates the link between having a good vocabulary [lawyers have a speaking acquaintance with around 23,000 words] and being a persuasive lawyer.

Subjects: Columns, Communication Skills, Legal Profession

Legal Implications of Cloud Computing – Part One (the Basics and Framing the Issues)

Attorney David Navetta contends that there there will be significant financial pressure on organizations to take advantage of the pricing and efficiency of cloud computing, and if attorneys fail to understand the issues ahead of time there is a serious risk of getting “bulldozed” into cloud computing arrangements without time or resources to address some serious legal issues that are implicated.

Subjects: Features, Information Architecture, Information Management, Internet Trends, Law Firm Marketing, Legal Marketing, Legal Technology, Technology Trends, Web Management

Re-Hashing the Hash Tag – Crowd Competition and Community Standards at the #AALL2009 Conference

Roger V. Skalbeck and Meg Kribble describe how the majority of social media activity during the 2009 AALL conference took place on Twitter, and how this technology impacts the profession and the free exchange of information, moving forward.

Subjects: American Association of Law Libraries, Blogs, Communication Skills, Conferencing Software, Features, Legal Technology, Libraries & Librarians, Library Marketing, Library Software & Technology

Marketing Yourself with Webinars

Attorney Wells H. Anderson recommends presenting periodic webinars as an effective, direct and efficient technique to attract new clients and professionals who refer business to you.

Subjects: Communication Skills, Features, Law Firm Marketing, Legal Marketing, Presentation Skills, Technology Trends, Training

Proactive Leadership & The Role of Information: Identifying Strategic Networks of Information

Networking is supposed to be essential to successful leaders. But what is the importance of networking conceptually? People are only one form of this vital leadership resource. Stuart Basefksy explains how would one go about developing expanded networks of information and sources.

Subjects: Communication Skills, Features, KM, Leadership, Legal Research Training, Libraries & Librarians, Presentation Skills
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