Category «Legal Marketing»

Is using Generative AI just another form of outsourcing?

Is the implementation of generative AI simply a new flavor of outsourcing? How does this digital revolution reflect on our interpretation of the American Bar Association’s (ABA) ethical guidelines? How can we ensure that we maintain the sacrosanct standards of our profession as we step into this exciting future? Josh Kubicki⁠, Business Designer, Entrepreneur, University of Richmond School of Law Professor, presents a starting point to explore potential ethics considerations surrounding the use of generative AI.

Subjects: AI, Cybersecurity, Ethics, KM, Legal Ethics, Legal Marketing

Presenter’s Guide Series Part IV: The Power of Asking Questions

In the fourth article in his series on presentations, Jerry Lawson advises us on creating compelling presentations. He advises that if the audience is not understood, not engaged, not brought into the conversation, the session usually dies on the vine. Asking the audience questions is one way to improve your training sessions.

Subjects: Communication Skills, KM, Law Firm Marketing, Legal Profession

In the post-AI legal world, what will lawyers do?

Jordan Furlong writes the legal profession is about to go through what manufacturing already has. In the next few years, legally trained generative AI will replace lawyer labour on a scale we’ve never seen before. An enormous amount of lawyer activity consists of researching, analyzing, writing, developing arguments, critiquing counter-claims, and drafting responses. A machine has now come along that does most of these things, much faster than we do. Today, the machine needs lawyers to carefully review its efforts. Within two years, I doubt it will.

Subjects: AI, Communication Skills, KM, Legal Marketing, Legal Profession, Legal Research, Technology Trends, United States Law

Imagine there’s no partners. And no associates, too.

Jordan Furlong, Legal Sector Analyst and Forecaster, presents an engaging and actionable plan for figuring out how law firms are going to work in future. Furlong states this will occupy countless partnership meetings, conference agendas, and consulting engagements all over the legal industry throughout the next several years. Don’t worry if you don’t have all the answers — nobody else does, either he says. We’re all just getting started. What he suggest though is that figuring out what law firms are going to become requires first letting go of what they used to be. A good start towards accomplishing that would be to abandon the antiquated titles and categories into which we’ve been cramming law firm personnel for the last hundred years.

Subjects: AI, KM, Leadership, Legal Marketing, Legal Profession, Management

10 fatal traps that explain why law firm strategic plans are DOA

Patrick J. McKenna is an internationally recognized author, lecturer, strategist and seasoned advisor to the leaders of premier law firms. McKenna’s deep dive into law firm strategic planning delivers a detailed guide on the major errors to circumvent to establish a winning competitive position going forward.

Subjects: Communication Skills, Economy, Information Architecture, Information Management, KM, Law Firm Marketing, Leadership, Legal Profession, Management

55 Select Books on Longevity and Productive Aging

Author, Editor, Speaker, Blogger Bruce Rosenstein shares recommendations on a selected list of literature about an increasingly impactful topic – longevity and productive aging. Rosenstein references one book per author and in some cases it is their most recent book.

Subjects: Communication Skills, Communications, Education, Health, KM, Leadership

Elon Musk’s ‘hardcore’ management style: a case study in what not to do

Professor Libby Sander explains why as a case study in how to implement organisational change, Elon Musk’s actions at Twitter will go down as the gold standard in what not to do. Among other things, the evidence shows successful organisational change requires: a clear, compelling vision that is communicated effectively; employee participation; and fairness in the way change is implemented. Trust in leaders is also crucial. Change management never quite goes to plan. It’s hard to figure out whether Musk even has a plan at all.

Subjects: Communication Skills, Employment Law, Ethics, KM, Labor Law, Leadership, Management, Social Media, Technology Trends, Telecommuting

Presenter’s Guide Series Part III: The Many Benefits of Question Forms

In the third in his series on presentations, Jerry Lawson recommends a simple yet powerful tool that presenters can use to improve presentation quality, especially in some special situations: Requiring audience members to submit all questions in writing.

Subjects: Communication Skills, Communications, Continuing Legal Education, Education, Presentation Skills, Training

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