Advertising is now part of a complex ecosystem that engages a wide range of components, including but not limited to: social media, Big Data, AI, data mining, competitive intelligence, and marketing. Alan Rothman reveals and explains for readers just how utterly different and hyper-competitive advertising now is, with work product largely splayed across countless mobile and stationary screens on Planet Earth. Rothman describes how expertly chronicling and precisely assaying the transformative changes happening to this sector is an informative and engaging new book, Frenemies: The Epic Disruption of the Ad Business (and Everything Else), by the renowned business author Ken Auletta. Just as a leading ad agency in its day cleverly and convincingly took TV viewers on an endearing cultural tour of the U.S .as we followed the many ad-ventures of Bartles & Jaymes, so too, this book takes its readers on a far-ranging and immersive tour of the current participants, trends, challenges and technologies affecting the ad industry. Auletta’s book is not only timely and insightful, but demonstrably valuable for the professionals in the legal sector who are striving to effectively engage, employ and measure the value of marketing to clients and potential clients in a rapidly changing environment increasingly dependent upon using big data and analytical platforms.
Librarian John Hubbard’s extensively documented article is timely and prescient, with its first publication on March 9, 2017 prior to: the release of James Comey’s book; a long series of departures from the White House and even more from Congress; with a backdrop of a rising storm of controversy about purported misconduct by the current U.S .President – in the decade prior to his election and during his campaign. Hubbard’s introduction: “We live in uncertain times. With big data and a boom in our ability to transmit ideas comes a seemingly greater amount of erroneous information, and therefore the need for everyone to be able to properly identify, discredit, and prevent the spread of falsehoods. What follows is a tour of how much the misrepresentation of reality pervades our world (from whimsical pranks and well-intentioned hoaxes to full-blown propaganda intended to defraud and manipulate), concluding with a discussion of tactics for taking a rational and scientific view so that we may both decrease our susceptibility and improve our ability to detect misinformation.”
Ned Potter is an Academic Liaison Librarian at the University of York and a trainer in library marketing, and presentation skills. In this article he recommends best sites for high quality, free, and public domain images.
Stacy Nykorchuk’s article documents significant facets of determining organizational knowledge strategies, creating the appropriate architecture for the content, managing content creation by subject matter experts, aligning systems with objectives, understanding user, stakeholder and client feedback, and acknowledging associated risk based on work product.
Journalist and librarian Marcus Banks discusses the role, relevancy and impact of librarians in all sectors as we are increasingly overwhelmed with information and yet access to actionable resources is often blocked by fees and paywalls, and the goal of knowledge sharing is subsumed and often ill served by conflicting agendas. Librarians remain critical advocates for open access, teachers of digital literacy skills, proponents of services to all Americans, and touchstones for identifying truth in an increasingly growing sphere of fake news and information that fails to serve democracy, education, and commerce.
In a previous article here on LLRX, Gigi Sohn wrote about how the new Federal Communications Commission majority revoked the approval of nine companies to become Lifeline providers and how that would weaken the Lifeline program and widen the digital divide. Sohn follows up with a discussion of how the E-Rate program, which makes broadband services more affordable for America’s schools and libraries, is in the FCC majority’s crosshairs. And much like the case of Lifeline, Sohn argues the majority is using procedural steps and administrative tools to weaken the E-Rate program.