Category «Law Firm Marketing»

Facts of Life

Zena Applebaum’s insightful perspective on how Covid-19 has impacted the legal industry is based on the depth and breath of her experience and expertise. Applebaum shares four shifts in this sector that she hopes will become Business As Usual (BAU) at such time as we emerge from this most challenging of times for ourselves, our colleagues and our workplaces, the greater legal sector, the nation and the world.

Subjects: Communications, Disaster Planning, Healthcare, KM, Law Firm Marketing, Social Media

Emergency SBA Relief Loans: Which Are Best For Your Law Firm?

Nicole L. Black addresses the issue of how and when solo and small law firms can take advantage of newly enacted relief loans. Black identifies how to choose to apply for Paycheck Protection Plan loans and the Economic Injury Disaster Loan (EIDL) Emergency Advance that make the most sense for your law firm, and options that will help you make the right choices for the future of your business.

Subjects: Congress, Disaster Planning, Government Resources, Healthcare, KM, Law Firm Marketing, Legal Research, Legislative, Management

Securely Collaborate and Communicate Remotely: A How-To for Lawyers

Attorney and Legal Technology Evangelist Nicole L. Black delves into how collaborating effectively and confidentially has always been an important part of practicing law. The COIVD-19 pandemic has significantly increased the focus on identifying and implementing tools and techniques that enable secure communications and remote collaboration with team members and clients alike. Black recommends online portals as the perfect solution to this challenge.

Subjects: Communication Skills, Communications, KM, Law Firm Marketing, Law Firm Security, Legal Ethics, Legal Marketing, Legal Technology, Privacy, Technology Trends

The Decade in Legal Tech: The 10 Most Significant Developments

Robert Ambrogi describes and identifies why this was a decade of tumult and upheaval in legal technology, bringing changes that will forever transform the practice of law and the delivery of legal services. From the ubiquity of big data, to migrating applicationsto the cloud, and the increasing adoption AI, Ambrogi’s keen insights and comprehensive expertise make this article critical reading.

Subjects: AI, Case Management, Law Firm Marketing, Legal Ethics, Legal Research, Legal Technology, Technology Trends

Some Random Tips for Writing Better Blog Posts

Attorney, award winning legal blogger, legal journalist and legal technologist Robert Ambrogi shares his vast knowledge and insights for crafting effective blog postings. Every blogger will benefit from reading and applying his suggestions to improve content, format and overall value to effectively deliver accurate, reliable, relevant knowledge sharing and to leverage subject matter marketing expertise.

Subjects: Blogs, Communication Skills, Communications, KM, Law Firm Marketing, Legal Marketing, Social Media

Why Do Experienced Women Lawyers Leave Biglaw? Why Do We Care?

Carolyn Elefant, Energy Law Entrepreneur, Eminent Domain Lawyer and Data Scientist, offers insights in response to the ABA’s November 2019 report on gender equality at biglaw. Among other issues, Elefant focuses on the ABA’s persistent failure to recognize the role of women-owned law firms to advancing gender equality and diversity in the profession.

Subjects: KM, Law Firm Marketing, Leadership, Legal Marketing, Legal Profession, Management

Law Librarians: The Missing Link As Solo & Small Firm Lawyers Adapt to Artificial Intelligence – Part 2

In her three part article on AI in Legal Research and Law Practice, Carolyn Elefant, attorney, tech guru, and legal blogger, shares actionable information, knowledge and topical resources that were the foundation of her presentation at the AALL 2019 Annual Meeting in Washington, D.C. Elefant’s mission has always been to ensure that solo and small firms have current information, not just on new technology developments, but also on how these new tools can be applied in practice. AI is a fast-moving target that presents significant challenges to professionals in many roles – lawyers, law librarians, KM, CI/BI, competitive intelligence, marketing, and research analysts to name but a few. Elefant’s primer illuminates the critical role law librarians play in the effective implementation of AI within their organizations. See also Part I and Part III.

Subjects: AI, KM, Law Firm Marketing, Law Librarians, Legal Marketing, Legal Profession, Legal Research, Legal Technology

Book Review of “Frenemies: The Epic Disruption of the Ad Business (and Everything Else)”

Advertising is now part of a complex ecosystem that engages a wide range of components, including but not limited to: social media, Big Data, AI, data mining, competitive intelligence, and marketing. Alan Rothman reveals and explains for readers just how utterly different and hyper-competitive advertising now is, with work product largely splayed across countless mobile and stationary screens on Planet Earth. Rothman describes how expertly chronicling and precisely assaying the transformative changes happening to this sector is an informative and engaging new book, Frenemies: The Epic Disruption of the Ad Business (and Everything Else), by the renowned business author Ken Auletta. Just as a leading ad agency in its day cleverly and convincingly took TV viewers on an endearing cultural tour of the U.S .as we followed the many ad-ventures of Bartles & Jaymes, so too, this book takes its readers on a far-ranging and immersive tour of the current participants, trends, challenges and technologies affecting the ad industry. Auletta’s book is not only timely and insightful, but demonstrably valuable for the professionals in the legal sector who are striving to effectively engage, employ and measure the value of marketing to clients and potential clients in a rapidly changing environment increasingly dependent upon using big data and analytical platforms.

Subjects: AI, Big Data, Blockchain, Book Reviews, Communication Skills, Communications, Competitive Intelligence, Law Firm Marketing, Privacy, Social Media

Exploring the global LegalTech ecosystem

Fueled by a combination of mushrooming LegalTech startups, an increasing interest from corporate legal departments, law firms looking into LegalTech strategies and most importantly, the legal media, LegalTech has come in the legal industry’s mainstream consciousness. Headline grabbing articles like “Machines are going to replace lawyers” or “Robo-lawyers are here to take your jobs” have become du jour. As an industry analyst, Eric Chin goes beyond the buzz to explore the state of the global LegalTech market by gauging size, funding and corporate activities across different jurisdictions.

Subjects: KM, Law Firm Marketing, Legal Technology, Technology Trends