Category «Legal Marketing»

Securely Collaborate and Communicate Remotely: A How-To for Lawyers

Attorney and Legal Technology Evangelist Nicole L. Black delves into how collaborating effectively and confidentially has always been an important part of practicing law. The COIVD-19 pandemic has significantly increased the focus on identifying and implementing tools and techniques that enable secure communications and remote collaboration with team members and clients alike. Black recommends online portals as the perfect solution to this challenge.

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Subjects: Communication Skills, Communications, KM, Law Firm Marketing, Law Firm Security, Legal Ethics, Legal Marketing, Legal Technology, Privacy, Technology Trends

2020 KM + Innovation Survey Results

Ron Friedman’s extensively documented article reports on the survey to support the 2020 Strategic Knowledge + Innovation Legal Leaders’ Summit, which took place in early February 2020. The Summit is a meeting of about 65 senior knowledge management professionals from large US, UK, and Canadian law firms. The depth and breath of actionable information and data shared in this article makes it a critical read for law firm and corporate KM and Innovation professionals.

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Subjects: AI, Big Data, Case Management, Communication Skills, Communications, Contact Management, Data Mining, Digital Archives, Information Architecture, Information Mapping, KM, Leadership, Legal Marketing, Legal Technology, Management, Presentation Skills, Team Building

Some Random Tips for Writing Better Blog Posts

Attorney, award winning legal blogger, legal journalist and legal technologist Robert Ambrogi shares his vast knowledge and insights for crafting effective blog postings. Every blogger will benefit from reading and applying his suggestions to improve content, format and overall value to effectively deliver accurate, reliable, relevant knowledge sharing and to leverage subject matter marketing expertise.

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Subjects: Blogs, Communication Skills, Communications, KM, Law Firm Marketing, Legal Marketing, Social Media

Why Do Experienced Women Lawyers Leave Biglaw? Why Do We Care?

Carolyn Elefant, Energy Law Entrepreneur, Eminent Domain Lawyer and Data Scientist, offers insights in response to the ABA’s November 2019 report on gender equality at biglaw. Among other issues, Elefant focuses on the ABA’s persistent failure to recognize the role of women-owned law firms to advancing gender equality and diversity in the profession.

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Subjects: KM, Law Firm Marketing, Leadership, Legal Marketing, Legal Profession, Management

The How and the Why of Law Blogs

Legal technology evangelist, author and blogger Nicole L. Black recommends that a legal blog is one of the best ways to create a memorable and search-engine-friendly online presence. Simply put, blogs are a great way for lawyers to showcase legal expertise while increasing their firms’ search engine optimization—all while helping them to stay on top of changes in their areas of practice by writing about them on their firm’s blog.

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Subjects: Blogs, Communication Skills, KM, Legal Marketing, Legal Profession, Social Media, Technology Trends

The new legal economy

Jordan Furlong is a leading analyst of the global legal market and forecaster of its future development. In this article he discusses the changing landscape of the legal market, focusing on why and how the disruptive impact of advanced technology in the law will be to reduce the incidence and volume of traditional legal work given by clients to lawyers. Furlong states that this is not just a market change; this is the emergence of a new legal economy. That’s a term we need to start thinking about, developing more fully, and changing our strategies to reflect.

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Subjects: AI, Communications, KM, Legal Marketing, Legal Profession, Technology Trends

Law Librarians: The Missing Link As Solo & Small Firm Lawyers Adapt to Artificial Intelligence – Part 2

In her three part article on AI in Legal Research and Law Practice, Carolyn Elefant, attorney, tech guru, and legal blogger, shares actionable information, knowledge and topical resources that were the foundation of her presentation at the AALL 2019 Annual Meeting in Washington, D.C. Elefant’s mission has always been to ensure that solo and small firms have current information, not just on new technology developments, but also on how these new tools can be applied in practice. AI is a fast-moving target that presents significant challenges to professionals in many roles – lawyers, law librarians, KM, CI/BI, competitive intelligence, marketing, and research analysts to name but a few. Elefant’s primer illuminates the critical role law librarians play in the effective implementation of AI within their organizations. See also Part I and Part III.

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Subjects: AI, KM, Law Firm Marketing, Law Librarians, Legal Marketing, Legal Profession, Legal Research, Legal Technology
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