Long Tail. Fat Risk. Why You May Want to Rethink Your “Platform” Strategy. Right Now
Tech savant, innovator and prognosticator – Jason Voiovich: “How many times in #marketing, #innovation, and #product strategy do we find ourselves looking only at the upside? In our TAM calculations, how often do we subtract out the “negative market” to account for risks? I’ve been doing this for nearly 25 years, and I never did. I suspect you haven’t either. I’m not sure I would have seen this as an obvious next step had I not spent the last year exploring the dark side of #platform strategies from Amazon, Google, Facebook, and Twitter. It’s time to look at these business models holistically. “