Category «Law Firm Marketing»

What Lawyers Need to Know About the Bluesky Social Media Platform

Catherine Reach discusses how for lawyers, Bluesky represents an opportunity for lawyers on the platform to stand out in the fledgling space before it becomes overcrowded. You can establish your firm’s brand early, getting the best handle without cluttering your usernames with numbers and underscores, and stand out while shaping the platform’s culture. You can connect with clients, potential clients and colleagues on a less noisy and cluttered platform, where the algorithm doesn’t promote paid ads so your content is more readily seen.

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Subjects: Communication Skills, Communications, KM, Law Firm Marketing, Legal Marketing, Legal Profession, Social Media, Technology Trends

Is Your Firm Disclosing the Risks Associated to Using AI?

Patrick Mckenna calls out the importance to the legal community of a new public database, the AI Risk Repository, that lists ALL the ways AI could go wrong. Its creators hope their work could lead to further research to determine which risks to take more seriously.Its creators hope their work could lead to further research to determine which risks to take more seriously.

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Subjects: AI, Cybersecurity, Law Firm Marketing, Legal Profession, Legal Research, Legal Technology

The race against time to reinvent lawyers

Jordan Furlong is a leading analyst of the global legal market and forecaster of its future development. In this insightful article he contends that our legal education and licensing systems produce one kind of lawyer. The legal market of the near future will need another kind. If we can’t close this gap fast, we’ll have a very serious problem.

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Subjects: Law Firm Marketing, Leadership, Management, Team Building

LLMs Do Not Obviate the Need for UX

Legaltech Hub’s Nicola Shaver discusses why it is time to level-set about advanced AI: it can’t do everything. Or perhaps more practically, a large language model can’t replace all of the other technology you already have. One of the main reasons for this is the importance of an interface and a built-out user experience (UX) that offers a journey through the system that is aligned with the way users actually work. There are other reasons a large language model (LLM) won’t replace all of your technology (one of which being advanced AI is simply unnecessary to do all things), but this article will focus on UX.

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Subjects: AI, Case Management, KM, Law Firm Marketing, Legal Technology, Search Engines

Presenter’s Guide Series Part IV: The Power of Asking Questions

In the fourth article in his series on presentations, Jerry Lawson advises us on creating compelling presentations. He advises that if the audience is not understood, not engaged, not brought into the conversation, the session usually dies on the vine. Asking the audience questions is one way to improve your training sessions.

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Subjects: Communication Skills, KM, Law Firm Marketing, Legal Profession

10 fatal traps that explain why law firm strategic plans are DOA

Patrick J. McKenna is an internationally recognized author, lecturer, strategist and seasoned advisor to the leaders of premier law firms. McKenna’s deep dive into law firm strategic planning delivers a detailed guide on the major errors to circumvent to establish a winning competitive position going forward.

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Subjects: Communication Skills, Economy, Information Architecture, Information Management, KM, Law Firm Marketing, Leadership, Legal Profession, Management

The Practice of People Law

Jim Calloway is the Director of the Oklahoma Bar Association’s Management Assistance Program. He informs us about the range of legal services delivered by what have been designated as “primary-care lawyers.” From Calloway’s perspective, there is people law, and there is business/corporate law. Over the years, there has been a greater divergence in these two types of law practice focuses. He makes the case that increasingly, these are completely different types of law practices, with different types of challenges and processes. Calloway believes this is not only true but profound. He views it as profound because consideration of the differences should inform and impact the method of legal service delivery depending on the type of client.

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Subjects: Communications, Education, KM, Law Firm Marketing, Legal Marketing, Legal Profession, Management
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