Suicide Hotlines Promise Anonymity. Dozens of Their Websites Send Sensitive Data to Facebook
Reporter Colin Lecher and Data Journalist Jon Kreeger discuss how websites for mental health crisis resources across the country—which promise anonymity for visitors, many of whom are at a desperate moment in their lives—have been quietly sending sensitive visitor data to Facebook. Dozens of websites tied to the national mental health crisis 988 hotline, which launched last summer, transmit the data through a tool called the Meta Pixel, according to testing conducted by The Markup. That data often included signals to Facebook when visitors attempted to dial for mental health emergencies by tapping on dedicated call buttons on the websites.