Category «Legal Marketing»

Postcard from Vienna: The Vis Moot and the Triumph of Foreign and International Law

Nicholas Pengelley vibrantly documents, with accompanying photos, his latest experiences as evaluator of written memoranda, arbitrator at oral arguments, and sometime team coach at the Vis Moot, in which he has participated for a decade. The moot, which always takes place in the week leading up to Easter, is held in Vienna because of its associations with the Vienna Convention on Contracts for the International Sale of Goods (“CISG”). This is the law of the contract for all of the moot problems, which always involve a contractual sale of goods dispute between parties from two different countries.

Read more

Subjects: Communication Skills, Comparative/Foreign Law, Features, International Legal Research, Legal Profession, Legal Research

Open Source Tools for Tutorials

Nicole C. Engard continues her series on best practices for libraries to leverage open source tools with a guide on publishing tutorials for using library resources. Rather than creating a printed pathfinder, she suggests creating a video tutorial instead, as the learning experience is often more engaging and has deeper impact when users see something done versus reading about it.

Read more

Subjects: Continuing Legal Education, Distance Learning, Legal Marketing, Presentation Skills, Virtual Library, Web-Based Training

The Way Forward

Economic conditions are still in flux and the employment outlook defies easy forecasting. Consequently, moving up Maslow’s hierarchy toward greater job satisfaction may not include changing employers. To learn more about how information professionals can deepen contentment in-place, Montrese Hamilton contacted well-known career coach Marshall Brown for insight. See also The Way Forward: Part 2 and The Way Forward: Part 3.

Read more

Subjects: Communication Skills, Job Hunting

Free Tools and Applications For More Efficient Online Interaction

Many lawyers understand the importance of networking, but running a law practice takes time and no one ever seems to have enough of it. This factor is one of the main reasons lawyers offer as an excuse to avoid online networking, but Nicole Black proposes how choosing even a few efficient applications from the range of free tools available can streamline and accelerate this marketing process.

Read more

Subjects: KM, Legal Marketing

Legal Implications of Cloud Computing – Part One (the Basics and Framing the Issues)

Attorney David Navetta contends that there there will be significant financial pressure on organizations to take advantage of the pricing and efficiency of cloud computing, and if attorneys fail to understand the issues ahead of time there is a serious risk of getting “bulldozed” into cloud computing arrangements without time or resources to address some serious legal issues that are implicated.

Read more

Subjects: Features, Information Architecture, Information Management, Internet Trends, Law Firm Marketing, Legal Marketing, Legal Technology, Technology Trends, Web Management

Re-Hashing the Hash Tag – Crowd Competition and Community Standards at the #AALL2009 Conference

Roger V. Skalbeck and Meg Kribble describe how the majority of social media activity during the 2009 AALL conference took place on Twitter, and how this technology impacts the profession and the free exchange of information, moving forward.

Read more

Subjects: American Association of Law Libraries, Blogs, Communication Skills, Conferencing Software, Features, Legal Technology, Libraries & Librarians, Library Marketing, Library Software & Technology
➤