Jerry Lawson is a lawyer, speaker, author, advisor and leader in the field of legal technology. If you are looking to get better results from your organization, whether a law firm or other legal organization, Lawson believes you can’t do better than letting Dennis Kennedy’s recent book be your guide.
Dennis Kennedy (DK): Last month we explained blogs and how to get started, but there’s more. If that were all that’s going on with blogs, I’d be saying what’s the big deal? How are blogs any different from web sites? Aren’t email newsletters a better vehicle for content delivery? There is much more to blogging and this brings us to my favorite aspects of blogs and why I do think that they are changing the Internet: the world of newsfeeds, RSS feeds, XML feeds and news aggregators. We have two special guests who will help us understand blogging.
The Internet Roundtable #36 – A Continuing Discussion of Law Firm Marketing On the Internet – What Are Blogs and Why Is Everyone So Excited About Them?
Dennis Kennedy (DK): When I notice that both Jerry Lawson and I have commented publicly that the energy and excitement around blogging remind us of 1995 and the early days of creating web pages, it’s clear that blogging is a topic that deserves some attention, especially because of the ways lawyers are already beginning to use blogs for marketing their practices. Not only do we have an exciting topic, we also have two great special guests for this edition of Internet Roundtable. Our first special guest is a celebrity among lawyers who blog, one of the early pioneers among legal bloggers, Ernest Svenson is the technology partner at the New Orleans firm of Gordon, Arata, McCollam, Duplantis & Eagan. He’s far better known as “Ernie the Attorney,” which is the name of his blog. Because it has been so successful, it was recently in an LLRX.com article called Web Logs for Lawyers: Lessons from Ernie the Attorney that attracted a lot of attention.
Web Logs for Lawyers: Lessons from Ernie the Attorney
By Jerry Lawson