Googles A/B Testing Method is Being Applied to Improve Government Operations
Alan Rothman discusses and documents a method of testing used in the private sector that also has significant in public sector applications – the process called “A/B testing.” Users are shown two nearly identical versions of something with one of them containing some slight variation. They are then asked to choose which one they prefer between the two. Rothman references how Google makes extensive use of this testing and design methodology, and also provides insight into how the federal government is implementing the tactics and strategies of this testing to provide more agile and actionable citizen and business related services.
