Advertising is now part of a complex ecosystem that engages a wide range of components, including but not limited to: social media, Big Data, AI, data mining, competitive intelligence, and marketing. Alan Rothman reveals and explains for readers just how utterly different and hyper-competitive advertising now is, with work product largely splayed across countless mobile and stationary screens on Planet Earth. Rothman describes how expertly chronicling and precisely assaying the transformative changes happening to this sector is an informative and engaging new book, Frenemies: The Epic Disruption of the Ad Business (and Everything Else), by the renowned business author Ken Auletta. Just as a leading ad agency in its day cleverly and convincingly took TV viewers on an endearing cultural tour of the U.S .as we followed the many ad-ventures of Bartles & Jaymes, so too, this book takes its readers on a far-ranging and immersive tour of the current participants, trends, challenges and technologies affecting the ad industry. Auletta’s book is not only timely and insightful, but demonstrably valuable for the professionals in the legal sector who are striving to effectively engage, employ and measure the value of marketing to clients and potential clients in a rapidly changing environment increasingly dependent upon using big data and analytical platforms.
Giving the processes of observation, analysis and change at the enterprise level a modern spin, is a fascinating new article in the September 2018 issue of The Atlantic, titled What Your Boss Could Learn by Reading the Whole Company’s Emails, by Frank Partnoy. Alan Rothmam summarizes and annotates this article that raises timely and significant issues around privacy, data mining and organizational management. Rothman concludes his review by posing important questions concerning the impact of text analysis data on executive training and development and on employee performance.
Data, BI & Analytics expert Siraj Patel discusses the global financial services and products industry in the context of the urgency for existing business models to adapt and innovate in this time of disintermediation, product un-bundling and marketplaces that offer customer rapidly changing banking options.
Privacy and security issues impact every aspect of our lives – home, work, travel, education, health/medical, to name but a few. On a weekly basis Pete Weiss highlights articles and information that focus on the increasingly complex and wide ranging ways our privacy and security is diminished, often without our situational awareness. Note – two highlights of this week’s column: As Russians hack the US grid, a look at what’s needed to protect it; and DARPA is racing against time to develop a tool that can spot ‘deepfakes’.
Privacy and security issues impact every aspect of our lives – home, work, travel, education, health/medical, to name but a few. On a weekly basis Pete Weiss highlights articles and information that focus on the increasingly complex and wide ranging ways our privacy and security is diminished, often without our situational awareness. Note – please be sure to read this entry – FBI Active Shooter Study: Pre-Attack Observable Behaviors.
Jack Heller reviews recent research conducted by Casetext identifying a major concern on the part of judges concerning the rigor and accuracy of current legal research by litigators. Judges believe attorneys miss important cases often, and when they do, it has real consequences in the course of a litigation.
In his article Ken Grady describes one possible future for the legal services that embodies radical transformation. He bases this new paradigm on Elon Musk’s premise: the only things unchangeable are the laws of nature. In the case of your law practice this means that regulations, custom, habits, and processes and procedures are all the focus of actionable change. Grady suggests specific ways that the innovative use of current technology and how you approach your work and client services can effectively and positively impact the not too distant future of your profession.
Itai Gurari discusses Judicata’s latest technology solution – Clerk – that evaluates briefs filed in court, grading them on three dimensions: Arguments, Drafting, and Context. The grading reflects factors like how strong the brief’s arguments are, how persuasive the relied upon cases are, and the extent to which the brief cites precedent that supports the desired outcome.
“AI” has become an ever-present marketing buzzword in many sectors, not least of which in the legal arena. Machine learning applications are promising to deliver remarkably accurate software and data solutions while downplaying the critical intersection with the human component. Itai Gurari discusses and illustrates his approach for applying AI to the delivery of accurate legal research by having a human in the loop who is continuously iterating on the technology. In this scenario, the users can rely on a person whenever the problem gets too hard and the technology starts to fail, rather than on an overarching one-size-fits-all machine learning solution.
Our exposure to and reliance upon an increasingly ubiquitous range of technology is intertwined with issues related to intellectual property law. With smartphone cameras used to capture and share what their respective creators otherwise claim as intellectual property, to the devices, services and applications that comprise the Internet of Things (IoT), Ken Grady raises significant and as yet unresolved concerns about how the rule of law will be applied in response to the use, and misuse, of AI and digital personal assistants.