Zena Applebaum’s insightful perspective on how Covid-19 has impacted the legal industry is based on the depth and breath of her experience and expertise. Applebaum shares four shifts in this sector that she hopes will become Business As Usual (BAU) at such time as we emerge from this most challenging of times for ourselves, our colleagues and our workplaces, the greater legal sector, the nation and the world.
Zena Applebaum, Corporate Strategy, Competitive Intelligence, Legal Industry Professional speaks directly to all the professionals who serve their respective organizations with many faceted skills and mission critical expertise, delivering transparent and accountable value to internal and external customers, all while shouldering the designation of a “non-lawyer.”
Zena Applebaum, a law firm competitive intelligence director, defines an important development in the way that critical business information is shared within laws firms and similar organizations. Applebaum defines and aligns the role of “content curation,” a practice and skill wherein information from all the content in the world is provided to stakeholders through a precise, focused and filtered process with the result of direct benefits to specific groups, teams and projects.