Author archives

Heather Gray-Grant is a business strategist, marketing expert and executive coach. She also assists with buying and selling law firms.

Before becoming a consultant seven years ago, Heather spent 25 years in-house with national and regional law firms in Canada. While in-house, she oversaw the global launch of a new national brand, and led development of: national client team programs; alternative fee programs; client feedback mechanisms; national and regional website redesign projects; corporate counsel strategies; strategic alliance and business partnership relationships; new practice groups; geographical expansion (including opening new offices); several student recruitment campaigns; new compensation systems; several women’s leadership forums; a national secondment program, and many other initiatives. She also had an 85% RFP success rate. She has won numerous awards throughout her career for strategy and legal marketing excellence.

Heather served for four years on the International board of the Legal Marketing Association, including as International President in 2003 (the only non-American to date to have held that role). She also founded the Vancouver Chapter, and as its representative, assisted the Law Society with a complete re-write of the marketing rules for lawyers. As a consultant, a primary focus has been on strategic planning and advice for Managing Partners and Executive Committees. She has also facilitated retreats, and served as a keynote presenter in B.C., nationally and in the U.S.A. She is widely published.

Heather is also a trained mediator and negotiator through the Justice Institute of BC. She has been coaching lawyers for over 25 years and is certified through the International Coaching Federation.

Heather can be reached at [email protected] or 1.604.984.0682.

Listening to the Client

In over 30 years of working with law firms on improving productivity and profitability Heather Gray-Grant has seen countless marketplace surveys on the incredible value of client feedback mechanisms. In many instances it’s been labelled as one of the fastest and most effective ways to boost firm revenue. So, you’d think that law firms would be all over this business practice as a standard operating procedure. But…not so much. Gray-Grant discusses how to effectively execute client surveys and audits that will benefit firms as well as customers.

Subjects: Communications, Data Mining, KM, Legal Marketing, Legal Profession, Management

Is Remote Work a Thing Now?

Heather Gray-Grant is a business strategist, marketing expert and executive coach who works primarily with small to medium sized law firms. In her article she shares lessons learned on how to effectively manage remote working by law firm attorneys and staff along with the significant implications respective to marketing, HR, technology, firm strategy and administration.

Subjects: Communication Skills, Communications, KM, Law Firm Marketing, Legal Profession, Recruiting, Telecommuting