Author archives

Jason's arrival in marketing was doomed from birth. He was born into a family of artists, immigrants and entrepreneurs. Frankly, it's lucky he didn't end up as a circus performer. He's sure he would have fallen off the tightrope by now. His father was an advertising creative director. One grandfather manufactured the first disposable coffee filters in pre-Castro Cuba. Another grandfather invented the bazooka. Yet another invented Neapolitan ice cream (really!). He was destined to advertise the first disposable ice cream grenade launcher, but the ice cream just kept melting! The University of Wisconsin, the University of Minnesota, and especially MIT's Sloan School of Management are all embarrassed to have let him in. These days, instead of trying to invent novelty snack dispensers, Jason has dedicated his career to finding marketing's north star, refocusing it on building healthy relationships with its customers. He'll talk about that with anyone who will listen. He'd also appreciate it if you signed up for his email list at <a href="https://jasontvoiovich.com/ and promises not to spam you.

Long Tail. Fat Risk. Why You May Want to Rethink Your “Platform” Strategy. Right Now

Tech savant, innovator and prognosticator – Jason Voiovich: “How many times in #marketing, #innovation, and #product strategy do we find ourselves looking only at the upside? In our TAM calculations, how often do we subtract out the “negative market”​ to account for risks? I’ve been doing this for nearly 25 years, and I never did. I suspect you haven’t either. I’m not sure I would have seen this as an obvious next step had I not spent the last year exploring the dark side of #platform strategies from Amazon, Google, Facebook, and Twitter. It’s time to look at these business models holistically. “

Read more

Subjects: Big Data, Business Research, Competitive Intelligence, Data Mining, Economy, Information Management, KM, Technology Trends

Five data lies that need to die … now streaming on Netflix

Using Netflix as an example and referencing a number of articles touting the company’s expert use of data analytics and algorithms, marketing savant Jason Voiovich argues that data helps make content decisions, but alone does not alone drive the decisions. Data is one asset among many – but humans decide what counts in the analysis. As data analytics increasingly drive corporate decision-making in all sectors, the lessons Voiovich highlights are critical to effective, accurate and responsible business practices.

Read more

Subjects: AI, Information Management, KM, Technology Trends

Using Google Maps costs more than you think.

Jason Voiovich’s article focuses on a subject of recent attention by Congress, privacy groups and journalists, both in the U.S. and abroad. Tech Giants distribute services and applications that are free, but nevertheless track and monitor your mobile activities – collecting, aggregating and monetizing information about many facets of your daily life. In this case, Voiovich discusses Google Maps with the understanding that his evaluation is applicable to many other services and companies – all of whom are providing you with their “services” at no “cost” until such time as you understand the price you are really paying to use them.

Read more

Subjects: Civil Liberties, Internet Trends, Internet Use Policies, KM, Mobile Tech, Privacy, Search Engines, Technology Trends

The Bullshit Algorithm

Jason Voiovich goes directly to the heart of the matter with his statements that are a lessons learned guide that no researcher can afford to ignore – “Wasn’t the promise of data-driven, search engine and social media algorithms that they would amplify the truth and protect us from misinformation by tapping the wisdom of crowds? The fact is that they do not. And cannot. Because that is not what they are designed to do. At the heart of every social media algorithm is a fatal flaw that values persuasion over facts. Social media platforms (as well as search engines) are not designed for truth. They are designed for popularity. They are bullshit engines.”

Read more

Subjects: Internet Resources, KM, Search Engines, Social Media
➤