Google Chrome just rolled out a new way to track you and serve ads. Here’s what you need to know
Late last week, Google announced something called the Privacy Sandbox has been rolled out to a “majority” of Chrome users, and will reach 100% of users in the coming months. But what is it, exactly? The new suite of features represents a fundamental shift in how Chrome will track user data for the benefit of advertisers. Erica Mealy explains that Instead of third-party cookies, Chrome can now tap directly into your browsing history to gather information on advertising “topics.” Understanding how it works – and whether you want to opt in or out – is important, since Chrome remains the most widely used browser in the world, with a 63% market share as of May 2023.