It’s not just a social media problem – how search engines spread misinformation
Chirag Shah, Associate Professor in the Information School, University of Washington and Founding Director of InfoSeeking Lab, which focuses on issues related to information seeking, human-computer interaction (HCI), and social media. Shah’s research describes how search engines are not just one of society’s primary gateways to information and people, but they are also conduits for misinformation. Similar to problematic social media algorithms, search engines learn to serve you what you and others have clicked on before. Because people are drawn to the sensational, this dance between algorithms and human nature can foster the spread of misinformation.