Dr. Kamran Mahroof is an Associate Professor in Supply Chain Analytics and leads MSc Applied Artificial Intelligence and Data Analytics at the School of Management, University of Bradford. Prior to academia, Kamran held several industry roles within logistics and supply chain, which helped shape his research interests. He actively researches in the areas of technology adoption and sustainable supply chains and regularly appears on national TV. As well as publishing in leading peer-reviewed journals, such as Journal of Business Research, Information Systems Frontiers and International Journal of Production Economics, his research also features on reputable media outlets such as The World Economic Forum and The Conversation. Kamran is a Fellow of the UK Higher Education Academy.