Taylor Swift and the end of the Hollywood writers strike – a tale of two media narratives
Professor Aarushi Bhandari was taken aback when she learned that not a single student had heard that the Writers Guild of America had reached a deal with the Alliance of Motion Picture and Television Producers, or AMPTP, after a nearly 150-day strike. This historic deal includes significant raises, improvements in health care and pension support, and – unique to our times – protections against the use of artificial intelligence to write screenplays. Across online media platforms, the WGA announcement on Sept. 24, 2023, ended up buried under headlines and posts about the celebrity duo of Taylor Swift and Chiefs tight end Travis Kelce. To Bhandari, this disconnect felt like a microcosm of the entire online media ecosystem.