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Dr. Sebastian Oliver is a Lecturer in the Department of Digital & Data Driven Marketing at the University of Southampton Business School. Sebastian’s research chiefly focuses on understanding how different brand practices, marketing and advertising strategies, and new technologies used within digital environments (e.g., e-commerce, social media, etc.) can influence consumer perceptions and their behaviour.

If using LinkedIn makes you feel like an imposter at work, here’s how to cope

Dr. Sebastian Oliver acknowledges when it comes to professional social media, LinkedIn, with its billion-plus members, stands unrivalled. The platform for career updates, networking and job searches has effectively become a requirement in the professional world. It can be a great tool to help you progress in your career. But, as Oliver describes, just like other social media, using LinkedIn can lead to feelings of envy, comparison and self-doubt.

Subjects: Social Media