Category «Library Marketing»

The lady in the photo probably isn’t reading a library book. SEO expert Trey Gordner offers fixes.

How to turn phone-aholics and others into library book readers and gung-ho patrons, if they aren’t already? One answer is greater visibility for libraries on the Web and elsewhere. David Rothman explains that’s what Koios, Troy Gordner’s company, is about. Rothman, a national digital library evangelist, also shares innovative ideas that many libraries can implement to raise their visibility, accessibility and viability now and into the future.

Subjects: E-Books, Libraries & Librarians, Library Marketing, Mobile Tech, Mobile Technology, Technology Trends

We Need Librarians Today More Than Ever – How an ancient profession stays on top of the digital age

Journalist and librarian Marcus Banks discusses the role, relevancy and impact of librarians in all sectors as we are increasingly overwhelmed with information and yet access to actionable resources is often blocked by fees and paywalls, and the goal of knowledge sharing is subsumed and often ill served by conflicting agendas. Librarians remain critical advocates for open access, teachers of digital literacy skills, proponents of services to all Americans, and touchstones for identifying truth in an increasingly growing sphere of fake news and information that fails to serve democracy, education, and commerce.

Subjects: Civil Liberties, Communications, Competitive Intelligence, E-Books, Education, Information Management, KM, Libraries & Librarians, Library Marketing, Reference Services

Making Lemons into Lemonade: Libraries and the Challenge of the Website Transition

At the beginning of the spring semester, Indiana University’s Maurer School of Law school transitioned to a new website with a more modern look but a much more rigid architecture. As often happens with new website launches, there were obstacles to overcome – 404 errors to fix, a new navigation to learn, resources to update – as well as old website simply not transferring to the new site. In this article Ashley Ahlbrand describes some key issues her team faced and how they were addressed as a Lessons Learned for other groups pursuing the same transition.

Subjects: Information Management, Internet Resources, Law Library Management, Libraries & Librarians, Library Marketing, Program Planning

You Say Aggregate, I Say Curate

Zena Applebaum, a law firm competitive intelligence director, defines an important development in the way that critical business information is shared within laws firms and similar organizations. Applebaum defines and aligns the role of “content curation,” a practice and skill wherein information from all the content in the world is provided to stakeholders through a precise, focused and filtered process with the result of direct benefits to specific groups, teams and projects.

Subjects: Business Research, Communication Skills, Competitive Intelligence, KM, Libraries & Librarians, Library Marketing

Bill Gates: A billionaire book critic who apparently shuns e-books

E-book pioneer and advocate David Rothman’s commentary shines a critical light on the reading habits of Microsoft founder Bill Gates who reads his average 50 books each year, in print format. The potential impact of Microsoft in the e-book market as well as in funding support of e-books for public libraries has been muted. Rothman’s insights include hope to win over much needed support for free public sector digital libraries.

Subjects: E-Books, Libraries & Librarians, Library Marketing, Library Software & Technology