Category «Legal Marketing»

The Way Forward: Part 2

While many of her colleagues packed their bags for the SLA 2010 Annual Conference in New Orleans last June, Montrese Hamilton traded her spot in the Big Easy for login credentials to the virtual conference offerings. Here she discusses the presentation, Negotiating Up.

Subjects: Communication Skills, Features

The Online Oral Academic Learning Community

Lorette S.J. Weldon discusses innovative methods to use social networking and oral tradition to support the goals of sharing professional experiences and collaborating on best practices for past, current, and ongoing research.

Subjects: Communication Skills, Presentation Skills

Free Tools and Applications For More Efficient Online Interaction

Many lawyers understand the importance of networking, but running a law practice takes time and no one ever seems to have enough of it. This factor is one of the main reasons lawyers offer as an excuse to avoid online networking, but Nicole Black proposes how choosing even a few efficient applications from the range of free tools available can streamline and accelerate this marketing process.

Subjects: KM, Legal Marketing

The Art of Written Persuasion: Part V – Improve Your Vocabulary, Improve Your Success

Troy Simpson returns with this fifth article in the series, and investigates the link between having a good vocabulary [lawyers have a speaking acquaintance with around 23,000 words] and being a persuasive lawyer.

Subjects: Columns, Communication Skills, Legal Profession

Legal Implications of Cloud Computing – Part One (the Basics and Framing the Issues)

Attorney David Navetta contends that there there will be significant financial pressure on organizations to take advantage of the pricing and efficiency of cloud computing, and if attorneys fail to understand the issues ahead of time there is a serious risk of getting “bulldozed” into cloud computing arrangements without time or resources to address some serious legal issues that are implicated.

Subjects: Features, Information Architecture, Information Management, Internet Trends, Law Firm Marketing, Legal Marketing, Legal Technology, Technology Trends, Web Management

Re-Hashing the Hash Tag – Crowd Competition and Community Standards at the #AALL2009 Conference

Roger V. Skalbeck and Meg Kribble describe how the majority of social media activity during the 2009 AALL conference took place on Twitter, and how this technology impacts the profession and the free exchange of information, moving forward.

Subjects: American Association of Law Libraries, Blogs, Communication Skills, Conferencing Software, Features, Legal Technology, Libraries & Librarians, Library Marketing, Library Software & Technology

Marketing Yourself with Webinars

Attorney Wells H. Anderson recommends presenting periodic webinars as an effective, direct and efficient technique to attract new clients and professionals who refer business to you.

Subjects: Communication Skills, Features, Law Firm Marketing, Legal Marketing, Presentation Skills, Technology Trends, Training

Proactive Leadership & The Role of Information: Identifying Strategic Networks of Information

Networking is supposed to be essential to successful leaders. But what is the importance of networking conceptually? People are only one form of this vital leadership resource. Stuart Basefksy explains how would one go about developing expanded networks of information and sources.

Subjects: Communication Skills, Features, KM, Leadership, Legal Research Training, Libraries & Librarians, Presentation Skills

Through the Labyrinth: Real Answers on How Women Become Leaders

With considerable detail and insight, Diana Philip reviews a recent book that explores the concept of whether the “glass ceiling” still accurately describes the challenges women face to realize leadership aspirations. The book’s authors examine leadership theories developed by multiple disciplines to explain what is holding women back from becoming leaders. They provide data from various studies on employment trends as well as insight gathered from interviews with women leaders to assess how true or false these theories apply to contemporary female workers.

Subjects: Book Reviews, Communication Skills, Features, Human Rights

Leadership & The Role of Information: Making The Creatively Informed Questioner

Stuart Basefsky supports the concept that the quintessential leader is an informed leader. However, effectively communicating and leveraging the power of information, in leadership roles, is subject to a range of interpretations that he discusses in this forward thinking series.

Subjects: Communication Skills, Features, Information Management, Presentation Skills, Writing Skills
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