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Zena Applebaum is the Director of Competitive Intelligence at Bennett Jones LLP. Zena’s primary responsibilities include business development, practice development, market and competitor performance analysis, client relationship management, counter-intelligence and content marketing. Zena brings a unique perspective to intelligence and market dynamics as a result of broad business development, data management, marketing, and corporate research experience in a variety of sectors. Zena has a joint academic and applied Master of Arts degree in Communication and Culture from York and Ryerson Universities. A regular speaker and writer on competitive intelligence topics in Canada and abroad, Zena has been inducted as Fellow to the Council of Competitive Intelligence Professionals, is an instructor at the University of Toronto, recently served as a the Chair SLA Competitive Intelligence Division Board of Directors, and is a former member of the SCIP Board of Directors. She can be reached on Twitter at @ZappleCI.

You Say Aggregate, I Say Curate

Zena Applebaum, a law firm competitive intelligence director, defines an important development in the way that critical business information is shared within laws firms and similar organizations. Applebaum defines and aligns the role of “content curation,” a practice and skill wherein information from all the content in the world is provided to stakeholders through a precise, focused and filtered process with the result of direct benefits to specific groups, teams and projects.

Subjects: Business Research, Communication Skills, Competitive Intelligence, KM, Libraries & Librarians, Library Marketing
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